THINK SOCIAL

“Sacrificing technical completeness to justify user understanding isn’t the worst possible solution. Human lives and time should come before the science.”

-Josh


 

“The intersection of social science and very high impact weather events is the current number one challenge for operational meteorology.”

-Gary


 

“The way we communicate with the public, whether during a time of severe weather or during just a casual day, will greatly impact the trust the public will have in you when it comes to a life or death situations.”

-Jon


 

“I love learning about weather, but I love learning how to communicate to keep people safe from weather more. People are important. Studying risk communication allows me to sit at the intersection of weather and people.

-Gina


 

“Even a perfect forecast is useless without the ability to communicate it well.”

-Mark


 

“A warning that doesn’t prompt action does not fulfill its purpose.  We have to find a way to bridge the communication gap between what we expect will happen and how it will affect the end user.”

-Mike


 

“The weather warning dissemination process can be better understood when we add the knowledge of why people do what they do before, during, and after a weather event.”

-Laura


 

“Effective communication is how we move conversations about the weather from small talk to big decisions.”

-Melissa