Common Warning Misperceptions

By: Dr. Laura Myers

Communication is one of the most complex processes that humans engage in. Messages are conveyed in many forms and the receivers of those messages “hear” or “perceive” this information in a very dynamic process. The weather warning communication process has been analyzed to determine how end users receive and act upon weather information, which has revealed where communication problems have occurred. It’s important to understand what the public understands or perceives and how they might take the wrong actions or inactions based on those understandings. When we understand these misperceptions, we can use that information to improve the weather warning process.

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