Intensity of language in weather communication

By: Robert Prestley

During hurricanes, broadcast meteorologists take on a leading role as risk communicators. They not only provide information about the event; they also act to interpret the information in to frameworks viewers can understand, urge action among viewers, and act as an emotional support for communities in dire straits. In order to perform these varied tasks, broadcast meteorologists rely on a number of linguistic tools. They might use figurative language to explain complex meteorological phenomena, or express their own emotions (like concern, disbelief, and hope) to relate with their viewers.

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