This sign needs to be everywhere

By: Josh Eachus

At, we’re frequently examining the struggle of communicating flood dangers. From Houston to Baton Rouge, we have pointed to countless challenges during heavy rain events that strand drivers and claim lives. Melissa Huffman submits several factors that may constrain action to areal and flash flood warnings like lack of familiarity with the flooded area, to being in a warning message restrictive setting like a vehicle. Perhaps it is all just disconnect from messenger to receiver. I have even suggested an alternate framing of the warning message to circumvent the “I can make it” mentality. But now, another city on the Gulf Coast is instituting a simple road sign that could become flood safety’s biggest ally since “turn around don’t drown.”

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